Cali Amaro Leans Into The Spirit Of Old School Negronis, Minus The Alcohol
Cocktails sans-alcohol don't have to be packaged in bottles with no personality.
"OPTIMIST Drinks, the Los Angeles–based non-alcoholic spirits brand behind OPTIMIST Botanicals (Bright, Fresh and Smokey), is proud to announce the newest addition to its portfolio, The Bitter OPTIMIST: Cali Amaro. The new spirit - initially released as a limited edition run - was inspired by the year-round sunshine, the citrus trees and the diverse cultures that make Los Angeles the city it is. As with all of OPTIMIST Drinks’ offerings, the Cali Amaro is designed to enhance social connection and give people the freedom to experiment with their drinking rituals. The versatile spirit is crafted to be sipped straight over ice, as a spritz or as the base for a more complex cocktail.
Cali Amaro is a beverage from The Bitter OPTIMIST that leans into the spirit of old school negronis without the alcoholic spirit within. The crisp-Italian-inspired typography paired with the punchy poppy hues creates a label filled with a vacation-fueled temperament.” —Chloe Gordon, Dieline.